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Vodafone Gujarat Case (B): Reinforcing Competencies
內容大綱
In mid-2014, revenue market share of Vodafone Gujarat declined slightly ending decades of consistent growth. The cirlce had emerged as the market leader against some stiff competition from other leading players, viz. Airtel and Idea in one of key circles- Gujarat- in western India. Successive leaders had followed growth principles of superior network coverage, customer centricity, and innovation. The aggressive entrepreneurial approach was supported by autonomous structure. The new head of circle had the onerous task of arresting the decline and reviving local team.