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Procam: New Paradigms in Long Distance Running
內容大綱
Procam International, set up by brothers Anil and Vivek Singh, has been working in the field of sports management in India for over two decades. Procam was the first organiser of large-scale long distance running events in India, including the 2004 Mumbai Marathon. The case discusses Procam's approach to introducing large-scale participatory sports events in a country dominated by spectator sports. They began with a large-scale city marathon at a time when India had few distance runners and had not witnessed a major city event involving thousands of participants.