個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
A Truck Is Not a Cookie: Matching Supply with Demand at Mahindra Truck and Bus Division
內容大綱
The Mahindra Truck and Bus Division (MTBD) is one of India's leading auto industries. Commercial truck brands such as Tata and Ashok Leyland capture a significant portion of the market share. In the case, we discuss the challenges faced by new commercial vehicle (CV) players such as the MTBD in synchronising supply with demand. The case brings out the supply chain nuances associated with truck manufacturing business, especially from a new entrant's perspective.