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Whatfix: Product Innovation, Selling, Pricing and Customer Experience Management for a New Category - DAP
內容大綱
The Digital Adoption Platform (DAP) software market had just started to gain traction. Whatfix was emerging (and was recognised) as a leader in the DAP space. When the company had entered the market, its products had been industry-agnostic. However, with the acceleration in digital transformation triggered by the COVID-19 pandemic, Whatfix was on a strong growth trajectory and had started to offer vertical solutions to its customers while using a combination of inbound and outbound marketing strategies. The company was evaluating its approach and processes as it planned to expand its customer base and market share.