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Cloud Kitchen Operations at Terra Food Co
內容大綱
In recent years, there has been a major shift in the dining preferences of consumers, more so, after the current Covid-19 crisis. Considering safety and hygiene, now, consumers would rather enjoy food in the comfort of their homes as against dining out. This change has completely revolutionized the food service industry, to the extent that some restaurateurs are finding it challenging to adapt to this sudden development. At the same time, this shift has offered great opportunity for cloud kitchens. The case demonstrates the strategies that the growing businesses in the food service industry can adopt during such times, to make decisions in terms of expansion, selecting ordering channels, and managing their employees and customers.