個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Levi's "Personal Pair" Jeans (A)
內容大綱
As Levi-Strauss implemented its custom-fitted jeans offering, the traditional value chain for clothing manufacturing and retailing was transformed. This case allows students to explore the subtleties of this transformation and the management implications.