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- General Management
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- Teaching & the Case Method
最新個案
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- The Health Equity Accelerator at Boston Medical Center
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- Building an AI First Snack Company: A Hands-on Generative AI Exercise, Data Supplement
- Building an AI First Snack Company: A Hands-on Generative AI Exercise
- Board Director Dilemmas: The Tradeoffs of Board Selection
- Barbie: Reviving a Cultural Icon at Mattel (Abridged)
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ILinc: Case Study of a Start Up
內容大綱
Looks at two MBA classmates who are considering launching their own new venture. Discusses the process of identifying and confronting both the attractive aspects and the worrisome uncertainties involved in a start up. Allows for development and discussion of alternative strategies for dealing with the risks. Gives students an opportunity to choose a path, defend their decision, identify their assumptions and how they will test them, and indicate what they will do if their assumptions prove false.