個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
ILinc: Case Study of a Start Up
內容大綱
Looks at two MBA classmates who are considering launching their own new venture. Discusses the process of identifying and confronting both the attractive aspects and the worrisome uncertainties involved in a start up. Allows for development and discussion of alternative strategies for dealing with the risks. Gives students an opportunity to choose a path, defend their decision, identify their assumptions and how they will test them, and indicate what they will do if their assumptions prove false.