個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Telegraph Media Group: The Newspaper Is Dead, Long Live the... (B), Editorial Change - Taking the Telegraph into the 21st Century
內容大綱
The (B) case, second in a series of five, follows the (A) case which laid out the case for change in the context of the Telegraph's 150-plus-year history and concluded with the senior management's decision to start the change process with the editorial organization and to do so with a change of location from London's Docklands to a former trading floor by Victoria station in Central London. The (B) case describes the changes that would be necessary in the Telegraph's editorial function.