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Telegraph Media Group: The Newspaper Is Dead, Long Live the... (D), Making It All Worthwhile: Closing the Loop with Advertisers
內容大綱
The (D) case, fourth in a series of five, closes a major loop left open in the preceding (B) and (C) cases, which focused on changes in the editorial organization and operations of the Telegraph Media Group: making the change, which was seen as an imperative in the (A) case, worthwhile by transforming the commercial organization, whose responsibility it is to bring revenue from advertisers and to look for other ways to "monetize" the Telegraph's considerable investment in digitization.