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Mark Lund: One Surfer's Ride
內容大綱
This case study describes Mark Lund's journey in starting and growing two different businesses. The businesses are set in Brazil. The time period of the businesses span two decades, the 1980s and 90s. Mark is firstly a surfer, musician and philosopher. Yet, he had an uncanny ability to identify business opportunities, develop and shape these opportunities and to capture opportunities.