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A World That Changed... and the Need for New Glasses
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Digital platforms have completely reshaped everyday life in the modern world; nevertheless, innovation leaders do not always understand the importance of the digital platform impact or how to use platform-based business models to create value for all businesses, not just digital services and startups. This text provides a framework as well as practical tools to effectively utilize digial transformation in any and all organizations. Platform ecosystems are complicated, but this book will help those interested in the platform world to become platform thinkers-those who are able to put platform-based mechanisms at the center of digital business transformations-by training them to read the platform world around them and then guiding them in writing new platform models. Chapter 1 introduces the idea of platforms and outlines how they have changed daily life. Dozens of regular tasks depend on platforms today-listening to music, driving to a new location, and ordering food, to name a few. While the vast majority of people use these platforms on an everyday basis, they probably do not fully understand them; likewise, managers do not tend to go beyond the surface of platforms. Platforms are not solely another business model. They can enable technological and nontechnological innovation. Platforms are also not just for startups; established companies can become platform thinkers and further their innovation. Multiple real-world examples are offered throughout the chapter.