個案資料

Digital platforms have completely reshaped everyday life in the modern world; nevertheless, innovation leaders do not always understand the importance of the digital platform impact or how to use platform-based business models to create value for all businesses, not just digital services and startups. This text provides a framework as well as practical tools to effectively utilize digial transformation in any and all organizations. Platform ecosystems are complicated, but this book will help those interested in the platform world to become platform thinkers-those who are able to put platform-based mechanisms at the center of digital business transformations-by training them to read the platform world around them and then guiding them in writing new platform models. Chapter 2 provides a brief summary of how the concept of platforms came about in the innovation conversation. Two types of platforms are the roots of the platform field: product platforms and innovation platforms. Multiple cases are offered as examples of these platform types-for instance, the Sony Walkman as a product platform and Microsoft Windows as an innovation platform. The chapter then builds on the idea of multisided platforms by discussing transactional, orthogonal, and hybrid platforms. Transactional platforms include groups of customers that are directly linked and value that is agreed upon by the involved groups, such as credit cards. Orthogonal platforms deal with sales of two different services to two different groups who do not directly interact, and hybrid platforms are those that integrate multiple types of platforms.

• Business history
• Inventions
• Value creation
• Innovation
• Digital transformation
• Strategy