個案資料

Digital platforms have completely reshaped everyday life in the modern world; nevertheless, innovation leaders do not always understand the importance of the digital platform impact or how to use platform-based business models to create value for all businesses, not just digital services and startups. This text provides a framework as well as practical tools to effectively utilize digial transformation in any and all organizations. Platform ecosystems are complicated, but this book will help those interested in the platform world to become platform thinkers-those who are able to put platform-based mechanisms at the center of digital business transformations-by training them to read the platform world around them and then guiding them in writing new platform models. Chapter 5 explores platform thinking as a mindset in and of itself. The platform thinker is an innovator who uses the power of platforms; the concept of idle asset hunting is the primary capability of platform thinkers-they identify idle assets, design value propositions, and then get the players they need on board. Ultimately, companies that are platform thinkers will be able to shape the industry more effectively than those that are not. Cases involving Booking.com, Chiara Ferragni, WhatsApp, and Amazon are described in depth through the lens of platform thinking to demonstrate how these four companies evolved over time. Other cases are also offered throughout the chapter.

• Strategy
• Value creation
• Business growth
• Inventions
• Innovation
• Digital transformation