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Positioning Southwest Airlines Through Employee Branding
內容大綱
As the field of employee branding has begun to unfold, more and more executives have become interested in how this process can help them achieve a competitive advantage for their organizations. Explains how employee branding works and how it can be utilized to position the organization in the minds of customers, employees, and other stakeholders. Presents a contextual analysis of its use as a source of sustainable competitive advantage at Southwest Airlines. Also, identifies key success factors.