Strategic Entrepreneurship: Creating Competitive Advantage Through Streams of Innovation

內容大綱
In today's fast-paced competitive environment, firms face the need to be increasingly nimble and adaptive. While often able to establish a certain level of performance based upon existing technologies, firms are equally as often left flat-footed in the face of emerging, novel technologies. Discusses strategic entrepreneurship as the means through which firms can simultaneously exploit their current competitive advantages while exploring future opportunities. Achieving a balance between exploitation and exploration consists of more than merely allocating resources evenly between the two processes. As discussed, exploitation and exploration are operationally, structurally, and culturally distinct processes.
涵蓋主題
新增
新增