個案資料
了解個案內容與學習目標,選擇授課教師及使用課程。
Entrepreneurship and Strategic Thinking in Business Ecosystems
內容大綱
Success in business ecosystems that include well-established companies and new ventures requires collaboration and competition, a task that demands strategic thinking to leverage a firm's resources and capabilities. Strategic thinking and the entrepreneurial activities in an ecosystem influence one another in a cycle that perpetuates and even sparks innovation. These interactions vary significantly across four types of business ecosystems-Orchestra, Creative Bazaar, Jam Central, and Mod Station-and determine the success and failures of new ventures and established companies. The nature and effect of the dynamic interactions in a business ecosystem can have profound implications for organizational success.