個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Kindness of Human Milk: The Founding of Mothers' Milk Bank Northeast
內容大綱
This case explores the formation and growth of an innovative nonprofit venture that provides human milk banking services. It describes the challenges faced by the founder getting medical buy in, establishing operations and adressing intial challenges. This case enables an exploration of the challenges of entering a new and untested market. This case demonstrates the value of using a business model canvas to evolve a new venture as well as the way an entreprenur can utilize key marketing frameworks (5 P and 5 C) to evolve a new venture.