個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
JA Worldwide: Creating a Global Brand
內容大綱
This case presents the branding challenge for Junior Achievement (JA) Worldwide, a very large and impactful social impact organization with limiting brand awareness. Reaching over 10 million students in over 100 countries, there is a great story to be told. The case provides students with the opportunity to lean in on a high impact branding challenge.