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最新個案
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Ant Financial: Tough Boundary Choices in Innovation
內容大綱
This case describes Ant Financial's pursuit of innovation and landmark achievements in the field of finance. These innovations not only made up for its shortcomings in traditional financial services by providing inclusive finance, but also created new segments such as credit leasing. These new services posed a great challenge to traditional financial institutions and, by doing so, helped these institutions become more competitive. However, despite all these achievements, Ant Financial also faced many challenges. As a trailblazer in uncharted territory, it faced great technical uncertainties and had to overcome numerous hurdles, including regulatory blind spots, pressure from competitors, and the need to define new boundaries in innovation. Ant Financial's senior management had always been aware of these challenges: in May 2019, they held a two-day meeting to discuss the sustainability and boundaries of innovation, seeking to answer questions about the meaning of sustainable innovation today, what legacy Ant Financial would leave for posterity, and why.