個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Capturing Value from Knowledge Assets: The New Economy, Markets for Know-How, and Intangible Assets
內容大綱
The increasing liberalization of markets coupled with the creation of new markets for intermediate products is stripping firm-level competitive advantage back to its fundamental core: difficult to create and difficult to imitate intangible assets. This article explores these developments and elucidates implications for the management of intellectual capital inside firms.