個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
In Pursuit of Product Modularity: Impediments and Stimulants
內容大綱
This article develops a framework, including a 2 × 2 matrix, to help guide firms in deciding when to design their products to be integral, modular-in-production, modular-in-use with a focus on selling cartridges, or modular-in-use with a focus on promoting numerous apps. Three key factors are as follows: the level of user heterogeneity, the disparity across components in frequency of updating, and the modularity/integrality penalty.