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了解個案內容與學習目標，選擇授課教師及使用課程。
Word of Mouth Marketing: SheSpeaks
內容大綱
Aliza Freud partnered with Josh McKay (both CBS '01) to launch SheSpeaks, a word-of-mouth (WOM) marketing community, in 2007. What business model would help them to compete in the world of Facebook and Twitter - and by what means should they measure the success of their marketing campaigns?