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- A practical guide to SEC ï¬nancial reporting and disclosures for successful regulatory crowdfunding
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How to Better Value Branded Businesses
內容大綱
For investment bankers, consultants, and entrepreneurs, valuing branded businesses as accurately as possible is of critical importance. This case introduces a new approach to valuing branded businesses, one that incorporates public perception of brand characteristics. This case reviews traditional methods of valuation and walks students through the new approach, using Hewlett-Packard as an example.