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Myanmar in 2020: Mobile Telecommunication and Mobile Financial Services
內容大綱
Licensed foreign telecom operators in Myanmar were required to also provide mobile financial services (MFS). Due to a lack of trust in the banking sector, the government believed the adoption of MFS would boost financial inclusion in the country by enabling seamless money transfers, bill payments, and more. As they entered the MFS market, foreign telecom operators Ooredoo and Telenor grappled with fundamental questions that would determine their launch and customer acquisition strategies.