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Analytics in American Football: A New Frontier
內容大綱
Constrained by both the complexities inherent in the sport and league regulations, the National Football League (NFL) in America has been slow to use analytics capabilities to enhance team performance. This case provides students with a brief introduction to the rules and regulations of American football as well as a history of analytics at the NFL. The case further explores what opportunities exist to derive real value using analytics to create a decision support system for NFL coaches.