個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Turnaround at International Paper
內容大綱
In 2003, International Paper (IP) came under the leadership of new Chief Executive Officer John Faraci, a paper industry veteran who has spent his career in IP, across multiple functions and titles. The company had grown, organically and via acquisition, to be an international producer of kraft paper, coated paper and packaging, but hit a road block as growth had stagnated industry-wide. Faraci immediately launched a transformational campaign to turn the business around, even amid activist investors and other pressures.