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最新個案
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Caterpillar: Working to Establish "One Voice"
內容大綱
Discusses moving beyond corporate identity and branding as graphic design to the principle of Voice, defined as an organization's profile that emerges from its values and history. Outlines the design of Caterpillar's Voice as a way of building relationships as well as recognition, about taking advantage of Voice as a guidepost for strategic thinking as well as a guideline for both internal and external communications.