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最新個案
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ProjectSHED
內容大綱
This case follows a team of founders--recent graduates from the Graduate School of Business (GBS)--from the earliest phase of company formation to the company's launch and successful beginnings. The four founders met and began discussions as students at the GSB. This case covers in some depth the specifics of the team formation, including discussing and establishing values, sharing and explicitly stating goals, and determining ownership and management roles. The team formally came together well before it had determined its business plan or even the business area it would pursue. It covers the team's search for a viable business idea and touches on the various paths for idea generation as well as some challenges the team faced. After the team has determined it will pursue an opportunity in wireless, the case covers its search for appropriate financing and for a strong management team to round out the founders' experience and skills.