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EndoNav
內容大綱
EndoNav developed an innovative medical device to make colonoscopy procedures easier and faster to perform and less painful to receive. Despite of excellent technology, IP protection, a reasonably large market, and relatively low regulatory risk, the founder (Jaime Vargas) and his business partner (Kenneth Kelley, GSB MBA, 1987) are unable to secure venture funding. The company eventually decides that it must adapt its product and business plan so that it can be funded on a smaller scale by angel investors.