學門類別
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- General Management
- Marketing
- Entrepreneurship
- International Business
- Accounting
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- Human Resource Management
- Social Enterprise
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- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
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- Economics
- Teaching & the Case Method
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Guild
內容大綱
This case follows the formation and growth of Guild, a company founded on the mission to unlock opportunity for America's workforce through education and upskilling for working employees. By connecting employees to educational programs through its three-sided marketplace, Guild increased access to learning opportunities for employees, improved retention and employee satisfaction for companies, and drove higher numbers of learners for universities. The case explores several leadership dilemmas in the context of Guild's rapid growth and success.