個案資料
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Andreas Keller in China
內容大綱
Good morning Mr. Teichner, After having arrived well in China on May 9 and some intense experiences, observations, and conversations, I see the urgent requirement to talk to you about the situation and next steps. Andreas knew that he was expected to manage the turnaround and get the business unit out of the red. Aiming to describe his action plan to Max Teichner, his mind wandered back to his impressions of the first two and a half weeks as the new sales and marketing director of CWS-boco China.
涵蓋主題
- B2B marketing
- Sales cycles
- International relations
- Decision making
- Sales team management
- Business models
- Customer relationship management
- International business
- Sales management
- Managerial behavior
- Self-motivation
- Global marketing
- Change management
- Organizational behavior
- Globalization
- Strategic analysis
- Strategy management
- Power and influence
- Service management