個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Beauty of Buzzwords
內容大綱
TQM, thought leadership, dot-com, dot-bomb, golden parachute: the litany of business jargon could go on for pages. HBR talks with Marjorie Garber about jargon, why we respond to it as we do, and why it's here to stay.