個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Spotting Management Fads
內容大綱
Business fads can change companies, for better or worse. They can introduce useful ideas, but often fail to deliver on promises. So how can managers tell a fad from a tool that might endure? For one thing, beware of suspiciously simple techniques. If they seem too easy, they probably are.