個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Don't Just Do Something, Stand There!
內容大綱
Sony's first household robot, AIBO, couldn't do much of anything useful. By reframing AIBO as a pet, the company found a way to capitalize on the product's imperfections and attract an unusually diverse group of new customers.