個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Strategic Insight in Three Circles
內容大綱
Executives can delineate their corporate strategy with three simple circles: one for what customers value, one for how customers perceive the company's offerings, and one for how customers perceive competitors' offerings. The overlap (or lack thereof) will provide valuable insights.