個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Improve Your Return on Returns
內容大綱
A "reverse logistics" value chain strategy--what you do with goods your customers send back--can strengthen your company's competitiveness according to the authors of a recent article in the "Academy of Management Perspectives." Estee Lauder built a $250-million product line from returned cosmetics.