個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
What Health Consumers Want
內容大綱
Consumers of health care constitute a highly diverse market, but the idea that companies might segment customers and profit by addressing their varied needs seems almost foreign to the health industry. You can tap hidden value by making use of patterns in the demand for health products and services, especially if you segment consumers according to health and wealth at the same time.