個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Protect Your Product's Look and Feel from Imitators
內容大綱
"Trade dress" is the legal term for a nonfunctional design feature, such as the cowhide pattern on Gateway's computer boxes. Many companies don't know its value or assume that they could sue imitators. Here's a simple experiment to acquire the data needed for protection.