個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Locating Your Next Strategic Opportunity
內容大綱
Where and how do strategists find growth opportunities? Sometimes by literally drawing a map, using software that performs semantic-clustering analysis. By analyzing the text in millions of digital corporate documents, the software identifies individual companies' key phrases, or n-grams, and then links firms with similar n-grams on a map. The result reveals intriguing connections between industry sectors, as well as white spaces that offer untapped opportunities.