個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
How Hot Is Your Next Innovation?
內容大綱
Choosing which innovative ideas to pursue is often an exercise in guesswork. But by using existing management tools in a new way, you can effectively gauge your innovation's potential along two crucial dimensions: Can it withstand market pressures from competitors? And can it deliver more economic value to customers than alternatives?