個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
The Dark Side of Cross-Selling
內容大綱
Companies work hard to persuade their customers to buy additional products. But a sizable segment of cross-buying customers are unprofitable, and the more they buy, the more companies lose. It's important to identify and neutralize the impact of these profit-destroying customers.