個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Rethinking the 4 P's
內容大綱
The traditional marketing mix--product, place, price, promotion--yields narrow strategies that are increasingly at odds with the imperative to deliver solutions. Marketers need to adopt a new framework focused on solutions, access, value, and education--SAVE.