個案資料
了解個案內容與學習目標，選擇授課教師及使用課程。
Making "Freemium" Work
內容大綱
Over the past decade "freemium"--a combination of free and premium offerings--has become the dominant business model among internet start-ups and smartphone app developers, but many companies fail to recognize the challenges of this approach. The author explores six questions that any company considering a freemium model should ask.