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Tencent's Business Model
內容大綱
Tencent's business development has been nothing short of spectacular given its less-than-two decades of company history. From a handful of tech-oriented entrepreneurs to a Hong Kong-listed company of over 20,000 staff, Tencent's development model was heavily challenged when it launched the e-commerce business in 2006. This case study exemplifies the concept of business models as tools to manage change rather than paradigms for adaptation and imitation.