學門類別
哈佛
- General Management
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- Entrepreneurship
- International Business
- Accounting
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- Human Resource Management
- Social Enterprise
- Business Ethics
- Organizational Behavior
- Information Technology
- Negotiation
- Business & Government Relations
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- Economics
- Teaching & the Case Method
最新個案
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- Building an AI First Snack Company: A Hands-on Generative AI Exercise
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Memorigin: Luxury Watches Made in Hong Kong
內容大綱
This case study follows the journey of William Shum, who left his banking career to pursue his passion for watchmaking by establishing Memorigin, a brand specializing in tourbillon watches. The case explores how Memorigin competes with well-established luxury watch brands by creating unique, culturally inspired designs and collaborating with global franchises such as Marvel and Star Wars. Students will learn about consumer motivation, the importance of culture in marketing, and the role of brand and design partnerships in creating competitive advantages.