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Toyplace Production (Hong Kong) Ltd.
內容大綱
Toyplace Production (Hong Kong) Ltd. was producing toys on an OEM basis, while other toy manufacturers were creating their own brand names, a trend that was changing the structure of the toy industry. Should Toyplace move into the branded toy market? Written for use in International Business courses that focus on the Pacific Rim. Designed as part of a module that introduces students to the varying forms of international production practiced by multinational corporations. The module contrasts internal and external modes of production using Toyplace to examine the latter in detail.