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Successful Multinationals in China
內容大綱
China's huge population and potential market had attracted foreign companies since its economy began opening in the late 1970s. Although the profit position of some foreign companies improved by 2003, China remained a frustrating and unprofitable market for many. Highlights four major multinationals that were successful in the Chinese market. Allows for a discussion on what it takes to succeed in the Chinese market, how this compares to what it takes to succeed elsewhere, and the challenges and opportunities associated with leadership positions in emerging economies.