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Motorola in China: Failure of Success?
內容大綱
Illustrates the underlying forces that erode a company's competitive advantage and are instrumental in converting its success into failure. Focuses on Motorola's strategic evolution in China, and shows how, over time, divergences emerged between the company's competence and basis of competition, and between its strategy and action. Provides an opportunity to examine how Motorola should strategically re-position itself in China to attain sustained competitive advantage.