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MTR: Strategic Challenge of Entrenching Locally While Expanding Globally
內容大綱
The MTR Corporation Limited, the semi-privatised railway company in Hong Kong, was transforming itself from a local transportation company to become a global player. Despite MTR's proven rail-property model in Hong Kong, the company was faced with a new set of economic, cultural, regulatory and operational challenges abroad, particularly in China and Europe where it was expanding into. This case illustrated the growth model of a local company during internationalisation and analysed the trade-offs of different strategic decisions when entering into new markets.