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最新個案
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Honda: Innovation The Chinese Way
內容大綱
Innovation is the key to success in the history of Honda Motor Group (Honda). In July 2007, Guangzhou Honda's Research and Development Co. Ltd. (GHRD) was established. It was the first multinational auto company to develop a R&D facilities with the technological capabilities to produce a completely new car from the ground up. While Honda Motor in Japan would provide technological support, the core technologies would be owned solely by Guangzhou Honda. This arrangement differed from the traditional R&D management in Honda, which, despite the existence of R&D centers around the globe, used to retain its core technologies at its R&D center in Japan. This case shows the motives, new opportunities and challenges behind business model innovation.